How to use video to promote your business Market-in

Using video to promote your business

Rich media content like video can boost customer engagement, increase the time spent on a site and help convert sales. Used cleverly and with a purpose, video can transform your website into a dynamic interactive site that will attract repeat visits.

How you use video will depend on your type of business and the services or products you offer.

Here are a few ideas to get you started with video:

  • Show off a product. If you sell a physical product, video is a powerful way to give people a sense of what the product is like, how it feels and what it’s made of. For instance, if you sell furniture, a video can help convey its build quality.
  • Explain how to do something. How-to videos are a good way to give people some useful information, while also reminding them of your product. For instance, if you sell car shampoo, you could create a video explaining the best way to wash a car.
  • Bring testimonials to life. Many companies use written testimonials on their websites. But you can create more interest and authenticity if you interview people or invite customers to upload videos of them using your products.
  • Upload new videos regularly. Building a regular audience for your videos isn’t easy, but can give your business prospects a big boost. Create new videos regularly and encourage people to subscribe via your YouTube channel.
  • Add a personal touch. Welcome visitors to your site, introduce your staff or film a ‘day in the life’. This type of content adds personality and brings your business to life. This could help someone decide they’d like to do business with you.
  • Incorporate music. You can buy sound clips from websites like Shutterstock and iStockPhoto. Several music licensing sites offer music by new and established acts, ready for use by small businesses and non-profit organisations.
  • Share industry expertise. You can use video to provide commentary on industry news, or to offer detailed information about your industry. This can help build your reputation and can form a key plank of your PR efforts.

Below is a video Market-in did for a real estate make over company:

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Article credit to marketingdonut.co.uk